Plain version: this site collects as little as possible, sells nothing to anyone, and will delete what it holds if you ask. The detail below is here because you are entitled to it, not because anything is being hidden.
Last updated: 23 October 2026.
Who is responsible for your data
Axtraxia is a sole trader business run by Collins Gidisu, based in Ireland. For the purposes of GDPR, Axtraxia is the data controller for anything collected through axtraxia.ie.
To ask about any of this, or to exercise any of the rights further down, email [email protected]. A real person reads it.
What is collected, and why
When you use the contact form
The form asks for your name, your email address, a description of the problem, and optionally a budget or timeline. That is sent by email so it can be answered. It is not added to a mailing list, not passed to anyone else, and not used for anything other than replying to you.
- Legal basis: your consent, given by ticking the box on the form.
- Where it goes: an email inbox hosted on Microsoft 365.
- How long: kept while the enquiry is live and for up to two years afterwards, in case you come back. Ask and it is deleted sooner.
When you sign up to the newsletter
The signup asks for your email address and nothing else. It is handled by MailerLite, who store the list on Axtraxia’s behalf.
- Double opt-in. Signing up sends you a confirmation email. If you do not click the link in it, you are not subscribed and nothing further is sent.
- Legal basis: your consent, confirmed by that click.
- Processor: MailerLite (UAB MailerLite, Lithuania, inside the EU). They also record whether emails were opened or clicked, which is standard for any mailing list and is the only way to tell whether the writing is worth reading.
- Unsubscribing: every email has an unsubscribe link at the bottom. One click, no questions, and your address is removed from the list.
- How long: until you unsubscribe.
The newsletter is only ever used for the newsletter. Signing up does not put you on any other list, and the list is never sold, rented or shared with anybody.
When you book a call
The booking page asks for your name, your email address, and a short answer to what you are trying to fix. That is used to hold the appointment and to arrive at the call knowing what it is about.
Legal basis: taking steps at your request before entering into a contract. You asked for a meeting; this is what holding one requires.
Processor: Microsoft, through Microsoft Bookings. The appointment lands in a calendar and the confirmation emails come from Microsoft’s systems.
How long: the appointment stays in the calendar record. If nothing comes of the conversation, ask and it is removed.
Booking a call does not add you to the newsletter or any other list.
When you use one of the demos
Nothing is collected. The interactive demos run entirely in your browser: no account, no backend, no cookies, and no storage of any kind. Whatever you click or type exists in the browser tab and is gone when you close it. Nothing is transmitted anywhere, including to this site.
When you just visit the site
The web server keeps standard access logs: your IP address, the pages requested, the time, and your browser’s user agent string. This is how the hosting works and how problems get diagnosed. Legal basis is legitimate interest in keeping the site running and secure.
Visits are also counted with Cloudflare Web Analytics. It sets no cookies, stores nothing on your device and does not try to identify you. It records the page viewed, the site you came from, and your general browser type and country, which is enough to tell which pages people actually read. Legal basis is legitimate interest in knowing whether the site is useful.
Third parties involved
These are the services that can see something about you when you use this site:
- The hosting provider, who runs the server and therefore holds the access logs.
- Cloudflare, which sits in front of the site to serve it quickly and absorb attacks. Traffic passes through them, and they provide the cookie-free visit counter described above.
- MailerLite, if and only if you sign up to the newsletter.
- Microsoft 365, which carries the email if you use the contact form, and which runs the booking page if you schedule a call.
- Google, through Google Analytics, which shows which pages get read. It runs in Google’s Consent Mode. Until you say yes, and if you say no, it sets no cookies and sends Google only a cookie-free signal that a page was viewed, which Google uses to estimate overall visit numbers. Like any web request, that signal includes your IP address. It is sent on the basis of legitimate interest. Say yes and Google Analytics may also set cookies, which let it recognise repeat visits. Advertising features are switched off whatever you choose.
- whichnewcar.ie, a client site shown as a live preview on the homepage and its case study. The preview loads only when scrolled into view, and loading it means that site’s own host sees the request in the normal way.
Things this site deliberately does not do
- Fonts are hosted here, not fetched from Google. Hotlinking Google Fonts sends your IP address to Google on every page load without asking you. This site self-hosts instead.
- No advertising networks, no retargeting pixels, no social tracking widgets.
- No selling or sharing of your data. Not to advertisers, not to data brokers, not to anyone.
- No analytics cookies without a yes. Google Analytics only sets cookies once you allow it. Ignoring the question counts as no, and refusing takes exactly the same one click as accepting.
Cookies, and changing your mind
The site sets one small cookie of its own, to remember your answer to the analytics question so it stops asking. It contains the word yes or no and nothing else. If you allow analytics, Google sets its own cookies as well.
You can change your answer at any time, and changing it to no also deletes the Google cookies already on your device rather than merely stopping new ones.
Your rights
Under GDPR you can ask Axtraxia to:
- Tell you what data is held about you, and give you a copy
- Correct anything that is wrong
- Delete it
- Stop using it for a particular purpose
- Hand it over in a portable format
- Withdraw consent you previously gave, at any time
Email [email protected] and it will be actioned within one month, usually much faster. There is no form to fill in and no fee.
If you are not happy with how something has been handled, you can complain to the Irish Data Protection Commission at dataprotection.ie. There is no obligation to raise it here first, though doing so means it can be put right.
Axtraxia Social Publisher
Axtraxia Social Publisher is a social media scheduling tool operated by Axtraxia. It lets Axtraxia and a small number of invited users prepare, schedule and publish posts to social media accounts they own or manage. Axtraxia, based in Ireland, is the data controller for the information described in this section.
What we access
When you connect an account, you choose which permissions to grant. Depending on the platform, the tool may access:
- YouTube (Google): your channel’s basic profile; permission to upload and manage videos you publish through the tool; and YouTube Analytics for those videos.
- Facebook: the list of Pages you manage; permission to publish posts to those Pages; and Page insights.
- Instagram: your professional account’s basic profile; permission to publish photos, videos and reels; and insights for that content.
- TikTok (if connected): your basic profile; permission to publish videos you choose; and basic statistics for them.
We also store the posts, captions and media you create in the tool, together with their schedule and publishing status.
How we use it
We use this information only to:
- publish the content you schedule;
- show you its status;
- show you analytics for your own accounts.
We do not:
- sell it;
- use it for advertising;
- use it to train AI models;
- share it with anyone except the platform you’re publishing to, and the infrastructure providers that run the service (Cloudflare carries network traffic to our server).
Google API data
Axtraxia Social Publisher’s use and transfer of information received from Google APIs to any other app adheres to the Google API Services User Data Policy, including the Limited Use requirements.
The tool uses YouTube API Services. By connecting YouTube, you agree to the YouTube Terms of Service. Google’s handling of your data is described in the Google Privacy Policy.
Where it is stored and for how long
- The service runs on a server operated by Axtraxia in Ireland. Access tokens are stored encrypted.
- Tokens are kept until you disconnect the account, or until the platform revokes them.
- Uploaded media that isn’t attached to a post is deleted after 24 hours.
- Posts and their media are kept until you delete them.
- Database backups are kept for 14 days, and media backups for 4 weeks. After that, deleted data is gone from backups too.
Revoking access
You can disconnect an account at any time in the tool’s channel settings. You can also revoke access directly with the platform:
- Google / YouTube: myaccount.google.com/permissions
- Facebook: Settings → Security and login → Business integrations
- Instagram: Settings → Apps and websites
- TikTok: Settings → Security → Manage app permissions
Deleting your data
To have all data the tool holds about you or your accounts deleted, email [email protected] with the subject “Social Publisher data deletion”. Include the account or Page names you connected.
We’ll delete the stored tokens, posts and media within 30 days and confirm by email. Copies in backups expire within the retention periods above. Disconnecting an account in the tool removes its tokens immediately.
Your rights
You have the rights described elsewhere in this notice (access, correction, deletion, objection). You can also complain to the Data Protection Commission.
Changes to this notice
If this changes in a way that affects you, the date at the top changes and, where it matters, it will be flagged in the newsletter rather than the page being quietly edited.